Sometimes I feel that there’s a little bit of confusion still around as to why you would get a business coach. To those people, I usually say, why does a top athlete have a coach? Clearly, not because they can play the sport better than the athlete. The athlete has a coach because they want to make sure that they get the valuable feedback. Feedback on the things that they can’t necessarily see themselves because they are just caught up in their own head.
The coach will be there to be a sounding board and to instil discipline, to make sure that there’s a plan, for the athletes future and their day to day games. It’s exactly the same in business. If you want to be the best version of yourself, if you want to grow as a leader, as a business person, then having the right coach by your side is going to help you get those results easier and more consistently than if you were out there on your own.
You’ve got to be prepared to do your bit. It doesn’t matter how good the coach is. If the client doesn’t do anything then nothing is gonna happen. However, when we work together and we vow to do what we need to do then fantastic things are possible, you can see that in the testimonial section of my website around what some of the clients have said over time.
So, I would say to people who are thinking of coaching, you’ve got to be prepared to be told things that you may not always like or want to hear, but you need to hear because no one else is gonna tell you. The coach is a sounding board. The coach is there to help provide clarity around where we’re going so we make sure we’ve got a good plan and that you’re actually excited about that plan. And last but not the least, the coach is there to keep you accountable to do the things that you need to do in order to get the results that you’re looking for. Business owners are always getting sucked back into working in their business, there’s always stuff happening around them. So, we really need to build a business that can withstand that and make sure that we do the things we need to do on a day to day basis to make the business stronger or make the business more consistent and predictable. At the end of the of the day, a business that works for you rather that you just working for the business.
It’s a very exciting journey. I’ve had clients with me for 12 years, and the reason people stay that long is because they can see that there’s tremendous value in having a coach and they see coaching as a necessity, not a luxury and that’s really the difference.