Often times when business owners set financial goals, they focus on their turnover rather than profit. People often talk about their turnover, but as I always say, turnover is vanity, profit is reality.
You see, a big turnover means very little if you have nothing to show for it at the end of the day. Higher turnover leads to increased costs, the need for more infrastructure, hiring more people and many more challenges. Usually, we are simply just amplifying our stress levels because of business inefficiencies. Like a leaking bucket, the more water we pour in the more comes gushing out.
In this video, I talk about tracking and understanding financial goals, KPIs, and more so that your business runs smoothly.