Fred Ayad


He’s approachable, easy-going and we can have a bit of a laugh. 

If there’s something difficult that pops up, he’s a calming influence. When you do have issues and approach him, he is never too frazzled. 

He’s very numbers-driven, which helps because he’s always going back to projections and assessing the data. Because he’s very data-driven, it helps me think in a similar way, so I’m always measuring and recording. 

They’re the things that give me the perspective to say “Well when I see him we’re going to be spending a bit of time going through the numbers”. 

Then I may not see him for a week or two, but in the meantime, I’m still thinking in that same style, which gives you that next level of business savviness.